(And why thought leadership is like barbecue sauce)
In Part 1 of this post, I suggested that maybe it was time for marketers to get back to basics. CEOs certainly feel that way, as a survey by the Fournaise Marketing Group revealed:
|Courtesy, Library of Congress|
"Only 8 per cent of venture backed companies are women-owned. Only 11 per cent of venture capital partners are female. Only 15 per cent of angel investors are female."
"Despite Steve Job's aversion to selling by PowerPoint, pitch decks have become the preferred option, and for early stage startups, narrative is more important than hard data. Identifying a secular trend is the key. Maybe it's the Zuckerberg effect."
Most people walk into a gym to make their life better through fitness, little did I know walking into the gym would lead to finding my ultimate partner in life and fitness! Last year my husband Kevin and I met at a GoodLife Fitness gym. Minutes into our first date it was clear, a shared love of health and fitness would be the most stable building ground for an amazing connection.
I’d always seen my commitment to health as a solo event. Our relationship has taught me true lasting commitment is built on same values and true passion which we held separately before finding the other. Now, each day when we work out together as we support each other and cheer each other on through every pull up or curl it reminds to do the same in our daily lives. Just over a year after that first interrupted workout we are now husband and wife have hundreds of sets under our belts and thousand more workouts to do together, there’s barely enough time in our lifetime to get it all! We love living the good life!